How Embeds Add Interest to Your Content

When someone finds your website or blog, it’s your chance to convert that visitor into a paying customer. If every page on your website is filled with boring blocks of text and dry information about mortgage lending, most visitors are going to lose interest and leave without requesting a free estimate or contacting you for more information about a home loan.

That’s where embeds come in!

Adding embeddable content to your website or blog helps deliver relevant content to visitors and keep them on your page longer – increasing the chance of capturing that lead and gaining a new customer.

Just like you can add images to your page, you can also add embeds that show visitors your most recent testimonials, social media posts, video content, Pinterest pins, and even rates.

Figuring out how to embed the content you want can be tricky, especially when it comes to embedding your rates or a mortgage calculator. BankingBridge makes it easy to embed content on your website or your realtor partner’s website so you can brand your mortgage lending business and provide relevant content to potential customers on any platform.

Let’s take a look at a couple of examples.

Vimeo Embeds

Businesses embed Vimeo videos in posts and landing pages quite often. Before embedding a Vimeo video, you need to upload it. Follow these simple steps to embed a Vimeo video into your blog or website.

First, you will need to find the embed code. To get your video’s embed code, go to the video’s page and click the “Share” button. Then, click the “Show Options” link above the embed code field to reveal a preview of your embedded video and the basic customization options. From there, you can copy the embed code and paste it wherever you’d like to embed your video.

https://www.sofi.com/home-loans/

Above is an example of how embedded videos can quickly provide interesting and useful content to your page. This mortgage lending website has two embedded Vimeo videos to inform customers about the pre-approval process, but you could embed videos about any part of the loan process or even general information about your business.

If you want more information on what can be embedded into your website and how to do it, HubSpot has a great article on how to embed practically anything into your blog or website.

How Mortgage Lenders Can Utilize Embeds from BankingBridge

As potential customers interact with your brand on your blog, website, homebuilder’s or real estate partner’s website, you can use our embeds to brand your loan officers consistently in a meaningful and compliant way.

Let’s say you’re writing a blog post about the benefits of first-time homebuyer loan programs.  As you explain the benefits of these programs, you can embed a set of live rate cards directly into your blog just like the example below.  These rates are pulled directly from your pricing engine and update as the market updates.  No matter when the page is viewed, it will always load the most up-to-date market rates.

Here is an example of a BankingBridge embed:

These live rate cards ensure the utmost transparency and engage the customer in a unique way.  You can tailor the rate cards to a specific blog post or targeted audience and they are just as easy to install as Vimeo or YouTube videos.

More Embeds from BankingBridge

Imagine you’re writing a blog post or creating a landing page for your website that discusses how different down payments will affect monthly mortgage payments and mortgage insurance. Our embedded mortgage calculator gives you an easy, seamless way to show potential customers how the down payment will affect their monthly payment. BankingBridge uses software that is integrated with your pricing engine and mortgage insurance provider to deliver real-time information for relevant blog or website content.

Another example of how our software helps mortgage lenders brand themselves across multiple platforms is our embed for a realtor partner’s website.

Building real, meaningful relationships with your real estate and homebuilder partners is important.  Through BankingBridge, you can offer compliance tools that can be embedded into their website to showcase that relationship.  This provides an easy way for customers to find your business and increase engagement.  The embed below can be found under the “mortgage calculator” tab on the website linked above.

https://www.1858realestate.com/mortgage-calculator

You don’t have to be tech-savvy to update your branding and marketing with embeds. We make adding relevant, seamless embeds to your mortgage lending website or blog simple.

Request a demo at https://bankingbridge.com/products/ and discover how our software created just for mortgage lenders makes it easy to grow your business!

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