We’re Mortech’s Only Lender Website Partner. Here’s What That Means for You

In our last blog, we talked about Mortech, the mortgage product pricing engine (PPE) backed by Zillow Group. With scalable pricing and a wide investor network, it’s a solid option for any lending institution trying to tee up rates for their team. 

Deployed on its own, Mortech can help your loan officers stay in the know and best serve customers. But when you integrate it with other tools, it can do even more. Specifically, it can help you superpower your website. As Mortech’s only lender website partner, we offer what you need to get more from your PPE.   

Integrating your PPE for expanded functionality 

When you use a mortgage PPE internally, it does a lot for your team. It allows them to price loan scenarios with just a few clicks, usually tailored to a lead’s parameters. It lets them explore other key considerations, like private mortgage insurance (PMI) quotes and the secondary market. Today’s PPEs empower loan officers and help mortgage lending institutions do more in less time. 

But the opportunity a PPE presents doesn’t stop there. It also has massive potential for your marketing efforts — provided you leverage it correctly. 

How a PPE can power your marketing

The real-time rate quoting and loan eligibility criteria you get from a PPE doesn’t have to stop at your loan officer’s desks. You can reflect that information outward to inform home shoppers and cultivate leads. Because we’ve integrated with Mortech, we help you do precisely that. 

Take, for example, the opportunity presented by live rate tables. All of the big national lending institutions offer this feature on their websites. Plenty of small to mid-sized lenders now do the same. 

If you’re not offering rates on your site, you risk falling behind. Specifically, you could lose a potential customer to another lender who’s more transparent about what’s on offer. 

Fortunately, maintaining a real-time rate table on your website doesn’t have to be a huge lift for your team. Connecting another tool to your PPE gives you a way to get rates in front of your leads. We offer precisely this tool at BankingBridge, giving you a way to push rates from Mortech to a rate table on your site. 

With an integration like Mortech and BankingBridge, those rates get updated on an hourly basis. You show consumers that you know the latest in the industry and care about serving them with the info they want. And you accomplish all of this with no added effort from your team. 

Understanding the Mortech-BankingBridge integration

You connect Mortech and BankingBridge with an application programming interface (API). Don’t worry. This isn’t something you need to build. We’ve already handled that for you. In fact, we offer an integration that capitalizes on everything Mortech can do through an API.

Let’s look at a few examples of what this API can do for you:

• Full rate table customer experience: As we touched on earlier, you can use this API to pull Mortech rates to a BankingBridge rate table on your site. The integration makes it possible for you to show loan options based on the lead’s potential borrowing scenario, tailoring the experience to them. 
• Personalized marketing campaigns: You can use Mortech’s rate information to stay top-of-mind for your leads. BankingBridge can automate email campaigns that send the latest rates to leads on a regular basis. This keeps them warm without requiring any additional effort from your staff. 
• Custom lead workflows: While you can give leads some level of customization in your rate tables, most serious house hunters want to be sure they’re getting accurate info. As a result, they’re often willing to trade their contact info for it. With lead workflows that ask them a few pertinent questions, you can provide a truly personalized rate — and get their email address in exchange.  
• Mortgage calculators: Calculators give you the chance to engage a lead while serving up the information they’re seeking. While you could have a static calculator on your website, most consumers expect updated information. When your calculators are powered by Mortech rates through the BankingBridge integration, you deliver just that. 

Unlocking the benefits of Mortech and BankingBridge

The interplay between tech solutions gets complicated fast. But reaping the benefits of that connection can be simple. It’s what we’re all about here at BankingBridge, so we do all of the heavy lifting for you. 

We’ve tailored the Mortech-BankingBridge API to make it as easy as possible to connect live rates with your marketing efforts. Plus, our team is here to help with setting up the API and optimizing the features for your team. 

If you’re curious to learn more about how this integration could work for your lending institution, let’s talk. Our team can walk you through the features so you can see what’s on offer. Book a demo today.