Ways to Get More Pennsylvania Mortgage Leads: Top Providers to Explore

For potential homebuyers in Pennsylvania, the recent drop in mortgage interest rates is welcome news. In fact, some would-be buyers have been waiting for precisely this time to make a move. As rates come down, potential buyers are coming out in droves to capitalize on the opportunity. 

You’re probably already deploying some efforts to capture those potential customers. From a website with the latest information about dropping rates to setting up networking opportunities for your loan officers, you likely have some irons in the fire. In fact, with only so much time in the day, you might be torn about which measures to use to get more Pennsylvania mortgage leads. 

To help you solve that issue, we’d like to make a recommendation. Explore Pennsylvania mortgage lead providers. They can give you leads from borrowers in major cities like Pittsburgh and Philadelphia, from folks in small towns, and from people throughout the state. 

To help you understand how Pennsylvania mortgage lead providers can support your lending goals, let’s first zoom out.

A look at the Pennsylvania mortgage market

2024 started on a rough note for the Pennsylvania housing market. In January, the Pennsylvania Association of Realtors® reported that sales, listings, and the median home sale price were all at low points. 

Fortunately, things have been looking up as the year has continued on. While there were 6,790 monthly home sales in January, more than 11,500 homes were sold in July (the latest month for which the Association has reported data). There’s currently a particularly high number of listings in both Pittsburgh and Philadelphia, too. 

Dropping interest rates should drive more home sales through the end of the year. If you run a mortgage lending operation in Pennsylvania, that’s probably music to your ears. Whether you’re based in Philadelphia, Pittsburgh, Allentown, Reading, Erie, or somewhere else in the Keystone State, more homebuying interest means more leads for your loan officers to close. At least, that’s the case if you can capture those leads and get them connected to your team.

But you have some competition here. The Pennsylvania Department of Banking and Securities issues more than 37,000 non-bank licenses to mortgage brokers, originators, lenders, and servicers, along with other entities like companies that fund auto loans. 

Long story short, Pennsylvania mortgage leads abound, but you need to take action to beat out your competition for those borrowers. That’s where companies that provide mortgage leads can help. 

When you get leads from these companies, you increase your opportunity to close loans. Your loan officers can focus on working with these leads rather than drumming up new business of their own. And having that bandwidth to provide guidance and service should position your lending operation to beat out other lenders in the state. 

Pennsylvania mortgage lead providers worth exploring

All of that said, lead providers aren’t all created equal. Our team has experience helping mortgage lenders, brokers, and credit unions use lead providers, so we’ve seen which companies can actually deliver high-quality leads. 

Here are a handful of Pennsylvania mortgage lead providers worth considering:

#1: Credit Karma

You might think of Credit Karma for its ads that offered people free credit reports. But it offers a broad range of information and resources, too, including current mortgage rates. To access some of the best information on the website, like their credit report, people need to create an account and a “credit profile.” 

If that person then looks at mortgage rates on the Credit Karma site, decides that one lender’s rates look good, and clicks through to request a quote, the information from their credit profile gets transmitted to that lender. As a result, your loan officers get leads that are pre-qualified to at least some extent. 

In addition to appearing on its rate tables, you can also get on the website as a reviewed lender. This gives you another opportunity to generate Pennsylvania mortgage leads.   

#2: NerdWallet

NerdWallet gets north of 30 million website visitors a year, including folks looking to buy a home in Pennsylvania. 

NerdWallet’s mortgage lead opportunities are similar to Credit Karma’s. You can get your rates on one of its mortgage rate comparison tables, or you can get featured on the part of its website that focuses on the “best mortgage lenders.” As a best-of lender, you get the opportunities to showcase the loan products you offer, customer reviews, and more. 

We’ve heard from mortgage lending institutions that use NerdWallet that the leads this company provides are generally high-quality. 

#3: Own Up

Own Up is one of the newer players in the game, founded on sophisticated technology built by mortgage and tech executives. When users engage with Own Up, they get access to its mortgage concierge marketplace that helps to pair them with the best lending opportunities. 

The software behind this Pennsylvania mortgage lead provider is designed to boost conversion rates. The lead qualification process often involves speaking with an Own Up Home Advisor. 

That means that by the time a lead goes to one of your loan officers, they should be well-positioned to move forward. 

#4-11: More Pennsylvania mortgage lead companies

These are just a few of the options that might be a fit for your specific Pennsylvania mortgage lending institution. We have more choices worth your consideration here. 

That guide should give you an overview of some quality options. Still, though, picking the right lead provider isn’t easy. But we can help. 

We have experience working directly with a lot of these lead providers and helping lenders in Philadelphia, Pittsburgh, Allentown, Reading, Erie, and beyond. As a result, our team can share insights that can help you hone in on the right option for you. To further explore your opportunities for generating Pennsylvania mortgage leads, book some time with us today.  

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