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We’ve talked at length about the importance of having current mortgage rates available to prospects. Today’s borrower expects to have that information at their fingertips. By providing it, you position your lending institution as a helpful resource. And your team can potentially parlay that positive first impression into a closed loan. 

There are a lot of steps between giving a potential borrower what they want (rate information) and getting them to the closing table, though. Fortunately, mortgage rates can help you all along the way. 

Here are five ways mortgage lenders, brokers, and credit unions can market with their current rates in 2025. 

#1: On internal rate tables

Up top, we’ll state the obvious: you should have current mortgage rates on your website. This is getting particularly important because millennial and Gen Z homebuyers expect it. They’re used to having the information they want readily available online. If your company can’t deliver it, you’d better believe they’ll go elsewhere — like the countless nationwide lenders that do feature rates.

In short, it’s key to have rate tables on your site in 2025. Fortunately, this can be an easy marketing tool to deploy. By connecting the rate table to your product pricing engine (PPE), it can automatically update with the latest rates. Your team stays on the leading edge without needing to lift a finger. 

#2: On external rate tables

Your website should be a core tool in your marketing arsenal, but you don’t want to stop there. In 2025, near-countless opportunities abound to leverage rates to get in front of potential borrowers. Featuring your rates on a major platform like Zillow, Bankrate, or LendingTree can help you generate more leads. 

Featuring your rates on an external rate table requires investment (i.e., marketing spend). Make sure you have processes in place to maximize the ROI there. If you advertise on a site that lets consumers click through to your website, for example, make sure they have a logical place to go. To move them forward in the customer journey, you want that click to take them to a strategic landing page or lead workflow, for example. 

#3: Rate alert emails

Rate updates give you a way to stay top-of-mind for potential borrowers. If you have a lead’s email address and they opt into rate alert emails, you can ping them each time there’s a notable change in the rate environment. This way, you keep your lending institution on their radar, but not in an annoying way. Instead, you provide them with the information they’ve specifically asked for. 

Rate alert emails can be a particularly effective marketing tool for leads that have gotten stuck on the customer journey. Maybe they’ve talked to a loan officer, but the busyness of life has pulled their attention elsewhere. By periodically popping up in their inbox, you give them little nudges. When they’re ready to move forward, they know exactly where to go for next steps. 

#4: Customer rate dashboards

As leads progress along the customer journey, customer rate dashboards can help them stay the course. With live rates tailored specifically to them and the ability to price their own loan scenarios, this dashboard keeps them engaged. 

When it’s accessible on mobile devices, the dashboard becomes particularly powerful. When this personalized tool is pocket-sized and portable, they can explore their loan options whenever they have the bandwidth — even if that’s while waiting in line.

A strong dashboard also lets you track how prospects interact with the information you’re presenting. This way, your loan officers can identify leads with a high likelihood of closing and tailor their approach based on the loan products that most interest the lead. 

#5: As a tool to enable calculators

You can market with mortgage rates by using them to put borrowers in the driver’s seat. People like to feel informed and in control, particularly when they’re making such a significant financial decision. You can help them achieve that feeling with rate-powered calculators.

If you connect your rates to tools like an affordability calculator or mortgage payment calculator, you let people crunch the numbers themselves. They can explore different loan scenarios to see what works best for them. And by adding a clear next step (e.g., a button on the calculator that says “Get Started), you empower them further. 

Calculators are generally a useful tool to have on any mortgage website. But they get particularly powerful when they plug in the latest rates. This allows potential borrowers to see how things stand. That means that by the time they speak to one of your loan officers, they have a clearer idea of what they want and how you can help them. 

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Evidently, your mortgage rates can be a huge asset for your 2025 marketing efforts. And those efforts don’t necessarily need to be powered by your team.

For help automating everything from daily updates on your rate tables to alert emails, talk with our team at BankingBridge. We’ve designed options that make it easy to connect to your PPE, set up these marketing tools, and tee resulting leads up for your sales team. To explore how we can help you make the most of marketing your mortgage rates this year, book a demo with us today.