North Carolina Mortgage Lead Providers That Yield Results

News about dropping mortgage rates is probably music to your ears if you’re a North Carolina mortgage lender, broker, or credit union. Whether you operate in Charlotte, Raleigh, Greensboro, Durham, Winston-Salem, or anywhere else in the Tar Heel State, more affordable homebuying means more interest from potential borrowers. And that can directly translate into more revenue for your company. 

That question, though, is how you can make the most of this opportunity to close more loans.

We have a suggestion: consider lead providers. Many of these companies operate lead generation opportunities with huge reach, like rate comparison tables that get thousands of views each day. 

To explain why a North Carolina mortgage lead provider might be right for your lending operation right now, let’s first zoom out. 

The state of the mortgage marketing in North Carolina

All across North Carolina, people have been waiting with bated breath for a while. After the record-low mortgage interest rates we saw through 2020 and 2021, rates recently hovering around 7% felt painful. That led a lot of current homeowners to wait to refinance or sell and move, and a lot of would-be first-time homebuyers have been cooling their heels, too.

Fortunately, things are starting to turn around. Even in advance of the Federal Reserve’s first rate cut, anticipation for that announcement and other market factors helped rates come down. With one Fed rate cut officially on the books and more likely to come, many homebuyers have finally started to make moves. 

Dropping rates and increased inventory are contributing to a rise in homeownership rates across the state, from Charlotte and Raleigh to Greensboro, Durham, and Winston-Salem to small towns. Per the latest data from the Federal Reserve, almost 67% of North Carolinians own their homes, up from a low point of 65.1% in 2019. 

As lower rates look more attractive to potential homebuyers, that number should tick up further. In fact, sellers seem to be banking on that. According to the latest data from NC Realtors, listings are up 10% year over year.  

But you have some competition to beat out if you want to take advantage of this upswing and close more loans. Mortgage News Daily reports that two companies account for more than 7% of originations statewide. To beat out Pennymac and US Bank, both of which have national reach, you need to extend your own efforts to get in front of more potential borrowers. 

That’s where North Carolina mortgage lead companies come in. 

These give you the opportunity to partner with a company that also has national reach and a name that’s familiar to most Tar Heel borrowers. These companies generate revenue by capturing leads that they then charge mortgage companies for. By choosing the right lead provider, you can tap into a pool of high-quality leads, teeing up opportunities for your loan officers. 

Leading North Carolina mortgage lead providers

Whether you’re in Charlotte, Durham, Greensboro, Raleigh, Winston-Salem, or anywhere else in Tar Heel State, there are some large-scale lead providers you can tap. Here are a few of the best North Carolina mortgage lead generation opportunities. 

#1: Credit Karma

Credit Karma offers more than free credit reports. The company has established itself as a personal finance resource and runs a website full of information that can help people explore their home financing options.

That includes deep dives into featured North Carolina mortgage lenders — which could include your institution.

You can also explore getting your rates added to Credit Karma’s rate comparison tables. This way, if someone finds your company there and is curious about your loan offerings, they can get captured as a lead for your loan officers to pursue. 

#2: Zillow

Zillow’s huge share of the real estate listing market can translate directly into leads for you. 

For starters, they offer the opportunity to feature your loan officers on individual real estate listings. If there’s a house for sale in Charlotte, Raleigh, Greensboro, Durham, or Winston-Salem, for example, you can get a local loan officer’s picture and contact info on that listing page. 

That’s just one lead generation opportunity through Zillow. You can also provide custom mortgage rate quotes through the site, advertise on the Zillow Group’s other platform, Trulia, and more. 

#3: LendingTree

A lot of other North Carolina mortgage lead providers offer exclusive leads. That means that if you get a lead from them, that individual’s information is only going to your team. Theoretically, that makes you more likely to close it. 

LendingTree operates differently. Its leads are nonexclusive, meaning they may go to a handful of loan officers. That might not sound ideal, but it does offer one serious upside. These nonexclusive leads are more affordable than exclusive ones. 

If you want to take a North Carolina mortgage lead provider for a cost-effective spin, this might be a good place to start. The emphasis here then needs to be on your loan officers’ responsiveness. If they can reach out to the lead before any other company, you’re a whole lot more likely to connect with that individual and convert that lead. 

More North Carolina mortgage lead providers

This is only a small sampling of your options. To explore other solid lead generation opportunities with companies that operate in the Tar Heel State, check out our guide to the best mortgage lead providers. 

If you’d like more information about any of these options, book time with our team. We work directly with many of these companies because we help our clients integrate with their lead generation tools. As a result, we’ve seen what each offers and where they can be most useful to North Carolina mortgage companies. To learn more, schedule some time with us today.