Navigating the Future: Mortgage Technology Trends for 2025

With the new year upon us, most businesses are doing the tandem work of reflection and projection. 

As you look back on 2024, you’re probably both celebrating your successes and identifying areas for improvement. 

With 2025 wide open ahead of us, you’re probably looking to create more wins. That might feel daunting in light of the uncertainty that’s plagued the mortgage market and the world at large. Fortunately, you can take steps to seize opportunities and better control challenges next year. 

Here, technology is a huge help. By automating key processes and pulling in the right tools, you can generate more leads, warm them with less effort, and convert more closed loans in 2025. 

In fact, there are a few areas where technology has been so effective that its adoption has become a trend. To capitalize on these opportunities — and avoid getting outpaced by your competition — here are three mortgage technology categories to explore. 

#1: AI for lead outreach

If there’s any overarching tech trend that’s dominated 2024, it’s artificial intelligence (AI). As AI gets smarter and more capable, it has an increasing number of use cases. That’s as true at your mortgage lending operation as anywhere else. 

For mortgage lenders, brokers, and credit unions, AI is particularly useful when it comes to initial lead outreach. 

In our digital age, prospects expect a near-instantaneous response when they reach out to your team. If that sounds unrealistic, you’re not alone. 41% of companies report that lead follow-up is a serious challenge, particularly because so many leads come in after business hours. A lot of borrowers work the same hours as your staff, which means they’re exploring their loan options outside of the traditional 9:00-to-5:00 window. 

How, then, do you meet consumers’ expectations for a quick response without working your loan officers around the clock? Trending mortgage technology has the answer: AI-powered SMS texting.

With this option, you can reach out to leads within 90 seconds of them submitting a request to be contacted. The AI chatbot can ask some preliminary questions, vetting the lead. By the time your loan officer gets to their desk the next day, they have a warm, qualified lead who’s ready to be contacted. 

We recently did a deep dive into the power of AI for lead outreach with Rishi Choudhary, the founder of Kastle. To get a better feel for the state of AI in the mortgage industry today — and how you can use that to your company’s advantage — watch the webinar.  

#2: CRMs

If you’re still thinking about your customer relationship management (CRM) software as a sophisticated rolodex, you’re probably missing out on functionality. Not only can your CRM give your loan officers visibility into every lead, but it can also lighten their load. A good CRM can automate email messaging, meeting scheduling, and more. 

And the benefits don’t stop there. In 2025, mortgage technology that integrates with your CRM can make this part of your tech stack particularly powerful. These integrations can help you turn your lead list into closed loans faster and more easily. 

Take, for example, what happens when you integrate your CRM with BankingBridge. Say you advertise on one of Bankrate’s rate tables. Someone clicks on your rate, then is directed to the lead workflow you’ve designed with our tool. In exchange for providing some information (e.g., their contact info, purchase budget, zip code), they get a personalized rate quote in a matter of seconds. 

The BankingBridge lead workflow then feeds that lead’s information directly into your CRM. With an automated ping to your loan officer notifying them of the new lead, they can jump on it. And they’ll have all of the information the lead provided in the workflow ready to leverage. 

This is just one example. CRM integrations have been one of the biggest mortgage technology trends in recent years, and we expect that to continue in 2025. To take full advantage of this way to set your sales team up for success, look into which integrations your CRM offers, and which platforms have established integrations with your CRM. 

#3: Live rates on your website

The vast majority of homebuyers and refinancers use the internet at some point in their financing journey. That’s good news for you. It means that if you have a strong website, you’re in a good position to make your lending institution look like a solid choice. 

That means you absolutely have to have current mortgage rates featured on your site. Borrowers expected this in 2024, so they definitely will in 2025, too. Large-scale lending institutions have been showcasing rates for years, too. In other words, this is non-negotiable if you want to maintain a competitive mortgage website in the modern lending landscape. 

On top of all of this, having rates featured provides an instant lead qualification tool. Since borrowers can see what you offer, your loan officers won’t have to field as many prospects for whom the lending situation would be unaffordable. (Note: adding an affordability calculator to your site can help that number drop even further.) 

Before you get worried that maintaining current rates will mean a heap of work for someone on your team, we have good news. You can automate your live rate table. 

We have a tool that connects to your product pricing engine and pulls rate info directly to your site. This way, you can always keep website visitors informed about the latest rate environment. And your team doesn’t have to lift a finger to offer this value-add. 

‍

As technology changes in the coming year, it will likely bring more opportunities for your lending institution to optimize and streamline its processes. From faster lead outreach to a stronger website, there are countless ways you can leverage tech for success in 2025. 

And we can help. We’re specialists in providing technology tools designed for mortgage lending operations. As a result, our team at BankingBridge keeps a finger on the pulse of the latest mortgage technology trends. To explore your options, book a demo with us today.