Mortgage Brokers: Get Mortgage Rates Installed on Your Website

If you’ve chosen a career as a mortgage broker, you’re probably passionate about helping people find the right home loan for their specific situation. You need a way to convey that to homebuyers, and to showcase your expertise. That’s where your website comes in. 

A good website can be a heavyweight marketing tool. It gives you a place to highlight your experience and accomplishments and to communicate what sets you apart from other mortgage professionals. Website visitors will probably give your “About” page a quick scan for details like this.

But more often than not, if someone’s on your website, they’re seeking out specific information: the interest rates they can expect with certain loan products. That’s why the vast majority of large-scale lending institutions offer current rates on their site. You might have noticed that some of your local competitors have started to follow suit. If you don’t do the same, you could get left behind. 

Fortunately, getting mortgage rates installed on your site can be a lot easier than you might think. Today, we look at why mortgage brokers should deploy this powerful marketing tactic, and how to do so without adding work to your plate.   If you are using Loansifter, Lender Price, or Mortech we can help get your real time rates into your website. 

Why real-time rates matter

The mortgage brokerage market is on the rise, and you stand to gain from that. But that means keeping up with today’s digitally savvy homebuyer. As they decide which broker to use for their mortgage search, many will evaluate their options online.

By featuring current mortgage rates averages for various loan products on your site, you demonstrate the following:

• That you have a finger on the pulse of the current mortgage market
• That you want to empower your clientele with the information they need
• That you have multiple loan options available
• That you’re just as capable as any competitors also featuring rates

In short, featuring rates on your site shows potential customers that you know your stuff and that you’re willing to share that expertise to help them. 

That said, simply having rates isn’t enough. You need to keep them updated to reflect the current market. 

If your rates are higher than the averages your competitors are showing, you risk losing potential customers to them. But if your rates are too low, your risk disappointing — and losing — leads when they learn what you can actually offer.

If we had you convinced that a rate table was a good idea but it now sounds like too much work to maintain, we’ve got good news. Getting live mortgage rates on your brokerage website could be one of the easiest things you do this quarter. 

Adding and maintaining rate tables — the easy way

When people visit your website hunting for rate information, presenting them with an interactive rate table meets that expectation. Our team at BankingBridge has already built this website feature so it can be plug-and-play on your site. We’ve done all of the coding and integrations with Loansifter,  Lender Price, and Mortech so adding the rate table is as simple as copy-pasting something into the backend of your site (we can help with that, too). 

This isn’t some feature you’ll need to manually update, either. We’ve developed our rate tables to seamlessly integrate with all of the big mortgage product pricing engines (PPEs). So whether you use Optimal Blue, Mortech, Loansifter, Polly, or Lender Price, we can automatically pull rates and display them on your site. That means you can keep your rate table updated with the latest data without lifting a finger. 

Plus, this easy-to-install-and-maintain rate table can deliver some serious perks to your website visitors. We’ve built out features that help mortgage brokers best serve their clientele, including:

• Personalization options. Within the rate table, your leads can choose their loan options (e.g., 30-year fixed, 5/1 ARM), down payment amounts, and more. This allows them to tailor the average rate to their loan scenario without creating additional work for you. 
• ‍Itemized fee display. If you itemize your fees on the backend of your PPE, we can pull them through to show leads the clearest possible picture of what working with you would entail. That additional level of transparency can help to set you apart from other brokers, fostering trust and encouraging people to choose you over the competition. 
• Clear next steps. At the bottom of your rate table, we can add a button that says something like “Personalize my rate.” Clicking on it gives people the opportunity to provide some details that are specific to them, like their credit score range, the purchase price of their potential house, their zip code, and their contact info. In exchange, your lead workflow automatically gives them a tailored rate scenario. They get a clearer idea of their mortgage options and you get their contact details so you can reach out and further foster this lead. 

You can get a feel for how these rate tables work with this live example. 

How mortgage brokers can do more with mortgage rates

A rate table is a near-must in today’s digital mortgage marketing environment. But you don’t have to stop there. Once you’ve connected your PPE to our BankingBridge tools, we can deploy other rate-focused solutions to make your site even more engaging for anyone who visits it.

We can set up customer rate dashboards, for example, which allow you to show live rates personalized to the user — and to track their engagement with that information. 

Similarly, we can add a rate alert email signup to your site. People simply need to input their email so you can keep their inbox updated with the latest rate movement. Again, this doesn’t have to create work for you. With BankingBridge, these emails get automated. 

Ultimately, we have a number of ways we can help you leverage the latest rate data to generate leads and nurture them into customers. And you can get these benefits without creating a bunch of work for you or your team. Our team has developed these tools to be easy to add to your website, and even easier to keep updated with the latest rates. 

If you’re a mortgage broker who’s using Loansifter, Lender Price, or Mortech and ready to level up your marketing, don’t hesitate to reach out to our team. Schedule a demo to see what our tools can do for you — and just how easy they are to deploy. 

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