Here at BankingBridge, we want to make life easier for mortgage brokers. That’s why we’ve developed our suite of tools. But we don’t stop there. 

We also keep our finger on the pulse of other leading-edge solutions out there, including mortgage product pricing engines (PPEs). You might also hear these called product, pricing, and eligibility engines. However you refer to them, they make loan officers’ lives easier. 

Today, we want to talk about one in particular: Loansifter. 

Loansifter from Optimal Blue

As its name suggests, this tool helps mortgage brokers sift through mortgage options. And you can trust that it will accomplish that function well since it’s backed by Optimal Blue, one of the leading PPEs in the game. Loansifter is the more affordable solution from Black Knight, Optimal Blue’s parent company. 

With Loansifter, you get a way to explore products from more than 120+ wholesale investors. And you get the capability to tee up that information in the best way for your customers. 

Behind the scenes, Loansifter helps you keep your brokerage profitable with its dynamic search function. It enables your team to match clients to the best loan scenarios for them while giving your officers the edge. This PPE serves up promotional rates from the investors in Loansifter’s pool, for example.

To further add to the profitability argument, Loansifter is a more budget-friendly solution than a lot of other PPEs available today. Starting at $79 a month, it’s a popular choice for smaller teams and brokerages that like to operate as leanly as possible. Today, more than 6,000 users leverage Loansifter to perform roughly 800,000 monthly searches. 

Key Loansifter features

Let’s summarize some of the features of this PPE before looking more closely at a couple of our favorites:

• Display of real-time rates
• Customizable search defaults
• Savable search scenarios, powering repricing with a click
• Customizable home equity searches with results from more than 25 investors
• The ability to tailor how products display to customers
• Integration with leading loan origination systems (at additional cost)
• Lead management tools (at additional cost)

That gives you a broad overview of what Loansifter can do. But to help you get a clearer idea of how this tool can help mortgage brokers, we want to highlight two of its most powerful features. 

Product Comparison

Any Loansifter subscription — including the aforementioned $79/month option — gets you access to this feature. 

This tool lets you provide your customers with a side-by-side comparison of loan options that fit their requirements. And it keeps the power in your hands: you can choose which products display in the comparison you show house hunters. 

Essentially, the Product Comparison tool lets you create reports highlighting each customer’s best options. And it does this in a way that’s branded with your brokerage’s details, including loan officer contact information. This helps your customers get a better feel for their choices when it comes to key details like discount points and mortgage insurance while keeping your brokerage top of mind. 

You can see a sample of this feature here. 

Quick Quote

Today’s home shoppers want information — and they want it now. Since many of the national lenders can offer them a rate quote online in a matter of minutes (if not seconds), they expect the same level of convenience and efficiency from your brokerage. 

With Loansifter’s Quick Quote tool, you can deliver on that. This feature lets you add a widget to your site so you can provide near-instantaneous rate quotes to prospective customers. All they need to do is input key information in the form (like the property type, purchase price, and their zip code). You can even add form fields to let people input their credit score and military status for an increasingly accurate quote. 

You can see an example of how the Quick Quote tool works here. 

Unfortunately, you’ll need to upgrade your Loansifter subscription to get access to the Quick Quote tool. But if you already have BankingBridge, we can deliver the same thing through our API integration.

Using BankingBridge and Loansifter together 

We’ll talk more about how to make these two powerful tools work together in our next blog, but we can give you a quick overview here. 

Essentially, Loansifter and BankingBridge can integrate together using an application programming interface (API). This way, you can feed Loansifter rates directly to your website’s BankingBridge embeds. In other words, you can get Loansifter rates to display on tools like rate charts and personalized rate lead workflows. 

If you’re curious about Loansifter, our team can talk you through this option and how it compares to other PPEs on the market today. We can also help you figure out which rate providers would work best for the BankingBridge widgets you want to use on your site. 

To connect with us, schedule a free demo with our team today. We’re looking forward to helping you power up your brokerage’s website.