Generating Mortgage Leads in Georgia: 12 Lead Providers to Consider

It’s been a tough couple of years for mortgage lenders, brokers, and credit unions that offer home loans. Gone are the days of ultralow interest rates. And as a result, a lot of people have been waiting to make any sort of move, whether that’s a home purchase or refinance. 

Fortunately, things are turning around across Georgia. As mortgage rates have crept downward, home buyers have started to look more seriously in Atlanta, Augusta, Columbus, Macon, Savannah, and elsewhere in the Peach State. 

That means it’s time for your lending operation to think seriously about how to capitalize. With the opportunity in front of you, you want to take steps to capture and convert more of these leads. The question, then, is how to make that happen. 

Here, Georgia mortgage lead providers can be a big help. To clarify why you might want to allocate some of your advertising budget to this lead generation option, let’s first look at the statewide market. 

A bird’s-eye view of the Georgia mortgage market

The low rates of 2020 and 2021 gave lending a bump. Homeownership rates were at 65% from 2018–2022, a 2% jump from 2013–2017. 

During those measured time periods, in Fulton County, homeownership rates grew 2.4%, good news for lenders in Atlanta and the surrounding area. In Columbus and Muscogee County in general, homeownership rates grew 1.1% during that time. Chatham County saw 2.9% growth, a boon to Savannah-based mortgage lenders. 

But where are we now?

Per the Georgia MLS, the number of units sold each month took a little dip at the start of 2024, but has rebounded since. As interest rates have been dropping, more people have been approaching the closing table. And that means you stand to convert more leads.  

You do have some notable competition here. Per Mortgage News Daily, Pennymac originates more than 4% of all home loans across the state. 

So, how do you hold your own against a massive lender that operates nationally? You probably can’t match their advertising budget, but that doesn’t mean you have limited options. 

By partnering with a Georgia mortgage lead provider who also has major reach, you can get your lending operation in front of thousands of potential buyers across the state. 

Leading Georgia mortgage lead providers

Whether you’re operating in Atlanta, Augusta, Columbus, Macon, Savannah, or somewhere else in Georgia, you have plenty of options. Here are a few Georgia mortgage lead generation opportunities worth considering. 

#1: Mortgage leads through Georgia Dream 

While this isn’t technically a Georgia mortgage lead provider, we wanted to mention it because it is a way to generate mortgage leads across the state. 

The Georgia Department of Community Affairs runs the Georgia Dream Homeownership Program for first-time homebuyers. Then, it features participating lenders and top-producing loan officers on its site. By getting your company and/or your loan officers featured there, you may be able to drum up business. 

If you’re interested in becoming a participating lender and getting added to the Community Affairs website, you can email the Office of Homeownership at housing@dca.ga.gov.

#2: Zillow

The real estate listing website doesn’t just feature properties. It also highlights information about current mortgage rates along with agents and loan officers serving specific areas. As a result, when someone is looking at properties in a certain zip code, you can get your team in front of them. 

Say, for example, that a home is listed in Atlanta, Augusta, Columbus, Macon, or Savannah. If you serve any of those cities, you can have the picture and contact information of your loan officer featured on the listing. 

That’s just one opportunity to partner with Zillow. The company also has a way you can provide custom quotes and a feature called Zillow Connect, which connects would-be borrowers with loan officers who can answer their questions. 

#3: LendingTree

LendingTree isn’t the most sophisticated player in the game as far as the company’s technology goes. But as a longstanding source of mortgage information, a lot of potential borrowers will look to LendingTree’s website to compare rates and evaluate lenders. And as they do, they may hand over their contact information in exchange for more information, turning them into a lead. 

By partnering your lending institution with LendingTree, you can get access to some of the leads the company gathers. And if you’re looking for a budget-friendly Georgia mortgage lead provider, this is a good route to go. That’s because LendingTree’s leads are non-exclusive.

That makes them more affordable. But it also means you have competition to close them. LendingTree generally works best when your loan officers have the bandwidth to reach out to leads immediately after receiving them. 

#4–12: More Georgia mortgage lead providers

This is a small sampling of options, but you have plenty more. We’ve gathered up a handful and highlighted them so you can explore your options more easily.  

One Georgia mortgage lead provider might stand out as the obvious choice for your lending institution. But if you’re feeling torn between a few options, we can help. 

Because we provide tools to help mortgage companies capture and close leads, we interact with a lot of these lead providers. We’ve seen behind the curtain and can give you more information about how different options work. To chat with us about which Georgia mortgage lead provider might be best for your specific company, schedule some time with our team.