In the digital age, your mortgage company has a lot of options to leverage technology to help it succeed. You can explore building out your own website and tapping into tools like customer relationship management (CRM) systems, but the work piles up quickly. Fortunately, you can turn to other tech companies to help. Specifically, mortgage lead generation companies can come alongside you to fill and manage your pipeline. 

Before you start investing in this sales-supporting option, though, do your research. Not all mortgage lead generation companies are created equal.

You’ll quickly find that you have quite a few choices in this category. To help you narrow the field to companies that have a proven track record of delivering high-quality leads that convert, we’ve got a few suggestions.

#1: BankingBridge

You knew we were going to put ourselves on this list, so we might as well get it out of the way first. 

We’ve designed our product offering to help you generate, capture, track, and convert more leads. That all starts with improving your own website. To do that, we set you up with a variety of tools. For starters, you might implement real-time rate tables and interactive calculators.

You might also choose to integrate a lead workflow that doesn’t just capture leads, but also vets and engages them. You can promise prospects a personalized rate quote, and we make it easy to deliver. 

All of this helps you not just generate leads, but qualify and track them. In fact, we integrate with a wide range of CRMs to feed seamlessly into your existing processes. And we report lead performance to your Google Analytics dashboard so you can monitor performance. Long story short, we’re here to set your sales team up for success.

#2: Loanbright

Loanbright puts the power to vet leads into your hands. When you choose this option, you pay monthly to get access to their system. With login credentials, you can see Loanbright’s wide range of leads and choose the ones that best align with your specific loan product offering. 

That comes with pros and cons. The upside is that you have the agency to choose which leads look exciting to you rather than being served ones that may or may not align with your product/service offering. The downside, though, is that you have to manually log into Loanbright’s marketing engine and take steps to find leads yourself. If you’re strapped for time, it might not be the best fit. 

#3: Black Knight 

Black Knight offers software to support mortgage companies. And with the company’s acquisition of Top of Mind a couple of years ago, they brought the Surefire CRM into their portfolio. That expands the range of solutions they can offer lenders to support mortgage lead generation and the tracking required to convert those leads. 

Black Knight also offers tech tools to help with marketing automation and analytics. The latter can help you keep your finger on the pulse of what’s working for your lending institution — and what isn’t. 

#4: Good Vibes Squad

This service provider gears its offering specifically toward loan officers, essentially filling their marketing function. They can help you generate qualified leads, then funnel them into their CRM system called Loan More. 

Loan More promises to support manual lead follow-ups with automated functionality like appointment booking. If you want to use the CRM you already have set up at your lending institution, though, things could get tricky. 

Good Vibes Squad does offer team and individual coaching and training. If you’re looking for a solution to not just help you generate leads, but also to teach your team how to move them along the pipeline, you’ve got an option here. 

#5: Chime

No, not the banking app you’ve probably heard about. This is a different Chime, one that specializes in generating and nurturing leads.

Chime’s lead generation centers around multichannel paid advertising. That means Chime invests money into getting where leads are. Then, they entice them to fill out a form. If the prospect does, that lead gets captured and turned over to your team. 

If you’ve thought about exploring pay-per-click (PPC) advertising but haven’t been sure where to start, Chime can be a good way to get your feet wet.

Just be advised that mortgage lead generation isn’t necessarily the company’s sweet spot — at least not yet. While its mortgage lead generation page is up and running, it promised to launch that mortgage-specific product in 2022.   

Choosing the right mortgage lead generation company

This starts by spending some time on the company’s website. It should give you a good feel for what they can offer, whether that’s access to choosable leads like Loanbright or PPC advertising like Chime. 

Then, get in touch with their team. Ask what they can do for your company. Specifically, you might ask:

• How the company gets leads
• How much they charge per lead
• If the leads are exclusive to you or offered to their other customers
• About their track record of success for other lending institutions

Once you choose a mortgage lead generation company, don’t just set it and forget it. Track what you get for your dollar for at least a few months. Are the leads high-quality and do they convert? If the lead generation company pays for itself with the leads it delivers, it’s worth continuing to work with them. If not, don’t be afraid to part ways. 

We’re just one option out there, but we’d love it if you gave us a shot. To request a demo and see what BankingBridge can do for your business, reach out. 

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